Brand Applications | LogicalNet Brand Guide

08 · Applications

Digital brand applications

How to apply the LogicalNet brand consistently across digital touchpoints.

Websites & Portals

Navy Deep for hero sections
Sora for headings, DM Sans for body
Teal for primary CTAs
Use custom SVG icon set

Email Communications

Include professional logo signatures
Use white/off-white email backgrounds
Brand voice: direct and human
No brochure-speak or emoji clutter

Social Media

Shield Mark for avatars
Apply brand palette consistently
Keep shield gradient orientation
Tone: proud but grounded

Print & physical applications

Business Cards

Design: Clean and uncluttered. Use Navy (#1a2e4a) or White (#ffffff) backgrounds.

Logo: Primary logo lockup on the front. Shield mark can be used as a subtle watermark or pattern on the back.

Typography: DM Sans for contact information. Minimum 8pt font size for legibility.

Letterhead & Documents

Background: Always use White (#ffffff) for standard documents to ensure printability.

Logo Placement: Primary logo lockup in the top left or centered.

Typography: Sora for document titles and major headings. DM Sans for all body copy.

Margins: Maintain generous margins (minimum 1 inch).

Presentations (Slide Decks)

Title Slides: Navy Deep (#0f1e30) backgrounds with the primary logo lockup and teal/green accents.

Content Slides: Off-White or Navy Deep backgrounds with high contrast for text.

Visuals: Incorporate the custom SVG icon set. Avoid generic clip art.

Data: Use brand colors (Teal, Green, Amber) for charts and graphs.

Merchandise & Apparel

Logo Usage: Shield mark preferred for left chest or sleeve placements. Full lockup for back or centered.

Colors: Apparel should primarily be Navy, Black, White, or Gray. Avoid brightly colored garments that clash with the brand gradient.

Quality: Select high-quality materials that reflect the premium nature of LogicalNet’s services.

10 · What To Avoid

Brand misuse — what not to do

Common misuse patterns to actively avoid. When in doubt, ask marketing before publishing.

Logos

Do not stretch or distort: Never alter the proportions of the logo or shield mark.
Do not change colors: Never apply unapproved colors or gradients to the logo.
Do not add effects: Never add drop shadows, strokes, or glows.
Do not crowd: Never place the logo too close to other elements; respect the clear space.

Colors

Do not use unapproved colors: Stick strictly to the defined primary and secondary palettes.
Do not overuse the gradient: The teal-to-green gradient is for the shield and select headers only.
Do not misuse Amber: Amber (#f59e0b) is strictly for awards and recognition.

Typography

Do not use Outfit for body text or headings: Outfit is reserved for the “LogicalNet” wordmark and site navigation/UI chrome only.
Do not use unapproved fonts: Stick to Sora for headings and DM Sans for body copy.
Do not use all-caps for body copy: Reserve all-caps for small labels and specific subheadings.

Voice & Tone

Do not use corporate jargon: Avoid words like “synergy,” “leverage,” or “paradigm shift.”
Do not be overly casual: Avoid slang, excessive exclamation points, or emojis in professional communications.
Do not make unverified claims: Do not say “100% secure” or “unhackable.”

Brand Stewardship

The LogicalNet brand is a valuable asset. Its strength relies on consistent application across all touchpoints. The Marketing Team is responsible for maintaining these guidelines and approving any exceptions.

If you are unsure how to apply the brand in a specific situation, or if you need access to source files, please reach out before proceeding.

Contact: marketing@logicalnet.com · (866) 623-0189

Brand Stewardship

Questions about brand usage?

Contact the marketing team for brand approvals, source files, or guidance applying the brand in specific situations.

Contact Marketing All Brand Sections